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Integrate

by Marko Savić
picture presenting integrate opportunities

SCHEME: ION INTERACTIVE

@ioninteractive have published this great picture. Imagine to have a publication that you could access and read/browse/explore/touch through:

    • search engines – because if Google can’t find you you don’t exists, right?
    • E-mail – still medium not to underestimate, especially if you read your e-mails on your mobile devices. Do you?
    • LinkedIn, great platform for sharing experiences, not only through you profile but especially through groups of professionals joining to discuss subjects of their interest. So, do you use LinkedIn groups?
    • Facebook. How to integrate this enormously popular medium into your publications? Definitely great opportunity of integrating your publication, don’t you think?
    • Twitter. Yes, do you also think its very important to be present?
    • Do you enable your users to print the content of your publication. Print-on-demand is in big demand. Already today we know print-on-demand devices like Espresso Book Machine. In 15 to 20 years an average home printer should be able to “spit out paperback” (WIRED).

Imagine to have a publication that you could access and read/browse/explore/touch through: search engines, email, LinkedIn, Facebook, Twitter, print(-on-demand), different displays, social (media), QR code and/or keywords. Yes, that what I would call integrate. Either your webpage, your publication or your report.

  • Is your code according to standards that can work across platforms or media, or do you still use flash f.e.?
  • Display. Great subject. Do you have the budget to develop an app for every display, tablet or other device that’s out there? Or will you rather use responsive (web) design principles and be easily readable across most devices?
  • Social. Yes, there is more than Facebook, LinkedIn or Twitter. In Germany Xing is a platform used more then LinkedIn, f.e.. Which other social (media) do you like?
  • QR codes. Enormous potential.
  • Keywords. If you ask me, they lost some potential. Excerpt or short description are more important if you ask me but yes, if you publish in closed platforms, I guess keywords could help you.

Sources:

  1. Scheme: @ioninteractive
  2. Wired magazine: Clive Thompson on the Future of Printed Books, November 29, 2011, by Clive Thompson

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This entry was posted on Thursday, December 15th, 2011 at 13:50 and is filed under Featured posts, Posts by date. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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What business are you/we in? Classic advice from Theodore Levitt essays

by Marko Savić

Theodore Levit was born in Germany. He published his famous article Marketing Myopia in 1960. Still more then valid today in 2011.

What business’ are railroads in? In a railroad business? No. In a transportation business. It is very important to define your business correctly. Otherwise other will take your customer away. I guess because railroads do not understand that in full degree they are more often than not in trouble. And this claim is still valid no mater what new technologies or products/services arrive.

How to approach to the definition of your business?

First realizing that company’s most precious assets is its relationship with its customers. “What matters is not whom you know but how you are known to them.”

Second: if you are lucky enough that your business is in expanding market you should be aware of absence of thinking on defining your business. In either case you should always think how to expand the market of your business. Seeing that as a problem is great because if “thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking. “. So, management must not think of itself as merely providing products and/or services but as providing customer-creating value satisfaction.

Third. What does that mean for my specialized B2B design business? Specializing in integrated corporate reports design is only one side of this business. Corporate reporting has some similar touch points as publishing in general. But it is also specific. It is consisted of:

  • audit or compliance with some standards. Financial standards are well known. Other, such as Global Reporting Initiative are yet to be widely accepted.
  • design including the redaction of the content. This is the part that my company is able to cover well, as classical publication and completely as online presentation.
  • publishing itself. Also very interesting point, especially because there is a growing interest not only in annual but also in corporate social responsibility (CSR) and sustainability reports.

So, service provider who will be able to cover all three aspects of reporting business will be the winner of the future. In my opinion.

Last but not least. If you are advertising agency. What business are you in? Advertising? No! As well presented in a cartoon by DDB, you are in de-commodification business.

Illustration from ddb.com on what business is advertising agenncy in?

Illustration by ddb.com

Source: What Business Are You In?: Classic Advice from Theodore Levitt by Theodore Levitt 1 pages. Publication date: Oct 01, 2006

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This entry was posted on Friday, September 16th, 2011 at 15:42 and is filed under Featured posts, Posts by date. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Your presentation for venture capitalist. 2.0

by Marko Savić

We have mentioned in the post Your presentation for venture capitalist few simple rules you should follow – 10/20/30 – and top ten topics you should cover in your presentation.

The single most important factor in investors presentations is you. Yes, you.

But today, we would like to cover what David S. Rose, technology entrepreneur and world-class presenter, recommends  about entrepreneurial fund-raising pitches (or investors presentations). The most important thing to remember is that investors will all the way try to figure out if you are the person behind whom they should invest their money. So, YOU are the single most important factor in investors presentation.

You have only first 30-60 seconds of your presentation to grab the attention of your audience.

Investors presentations should therefore always be done by the CEO himself. Maybe that is not so strict in the corporate world but my guess is that even there this rule should be applied. You have first 30-60 seconds to grab the attention of the audience. In this one minute you should:

  • present your logo
  • your name, and
  • your title.

Always start your presentation with something dramatic and memorable.

Still in that one minute, after first screen you should start with something dramatic and memorable. It could be an anecdote, an unusual number or something similar.

After the openings you should set the context for the rest of the presentation. Present your elevator pitch (you have one, don’t you?), like: “We operate a search engine that finds anything on the Internet“; or:  “We design and build custom made sales kiosk for mobile phones“. Although we allready mentioned in the Your presentation for venture capialist ten topics you should cover, here is one other sequence possibility, this time 13 topics:

  1. Company/Presenter overview
  2. Business overview
  3. Management team
  4. Market/Pain points
  5. Product (including images)
  6. Business model
  7. Customer (current and projected)
  8. Strategic relationships, if any
  9. Competition
  10. Barriers to entry
  11. Financial overview
  12. Capital, valuation and use of Proceeds
  13. Review.

Do not forget. The presentation is about you. Never hand out copies of your slides. And always say it first, then show it.

There are some other details to be remembered.

  • You. Don’t forget. Its not about PowerPoint. It is about you. Some of the greatest speakers in the world have never used PowerPoint (or similar tools).
  • Never, ever hand out copies of your slides. Certainly not before your presentation. Slides should be completely incapable to stand for themselves. So for the WWW presentation, consider doing a separate presentation. You should though prepare a complete leave-behind deck.
  • Use “builds”. And say it first, then show it.

Also do not forget to use the preview/prompting capability of your software and so do not turn your head to the screen or even forget what is on the next slide. Good luck!

Source: David S. Rose in Reynolds, Garr: Presentation Zen Design. Simple Design Principles and Techniques to Enhance Your Presentation.

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This entry was posted on Saturday, August 28th, 2010 at 15:09 and is filed under Featured posts, Posts by date. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.