Why do firms exist, anyway?
The Economist published great article. Why do firms exist? In some other place I read once that the company the customers would miss the most is BMW.
The article was honouring the Nobel prize winner for economy, Ronald Coase.
From the article I learned three things:
- Mr. Coases theory of “market failure” explains why highly diversified business groups in emerging markets succeed -like India‘s Tate Group and Turkey‘s Koc Holding.
- On the other hand the neo-Coases school argues that firms succeed also because they can marshal a wide range of resources – including such nebulous as “corporate culture” and “collective knowledge”.
- And I would like to add one other thing. Michael Porter was not arguing for the business diversification quite the opposite. But he had long time ago admitted that a strong sense of corporate identity is as important as slavish adherence to business units’ financial results if a corporate strategy is to be successful. And corporate culture is an important part of corporate identity.
Sources:
The Economist, December 18th, 2010. Web post available at:
http://www.economist.com/node/17730360
M. Porter in Harvard Business Review, 2001: From competitive advantage to corporate strategy.
Tags: BMW, Business, Corporate culture, Corporate identity, Economist, India, Koç Holding, Michael Porter, Nobel Prize, Our bookshelf, Ronald Coase, Turkey






