Comments on: Why is design thinking important for every business?

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By: About the book Book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers « design thinking, business modeling and cross-media publishing

Sun, 25 Dec 2011 19:19:51 +0000

[...] A description of a business model in the book says that a business model describes the rationale of how an organisation creates, delivers and captures value. Wikipedia adds to that that value could be economic, social, or in other forms of value. From the experience in this book I would add that in the first place there is a design thinking needed to generate business models because you have to combine rational and intuitive thinking. Design thinking. [...]

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