That is what we had in mind when developing Vizuarna’s 365i, a design tool for interactive annual reports. Taking the responsibility for the complete product.

Interactive annual reporting is a fact. The client needs to have a solution that will enable him not only a professional interactive report but also a possibility that the user groups will find the information they want. Annual reporting of the corporation has a complex content, be that describing the business milestones or presenting the rich info-graphics of the annual or presenting the financial results in the balance sheet, income statement and its disclosure’s. This is why Vizuarna’s 365i design tool enables to automate on screen presentation of the annual report and at the same time enabling standard user search experience. And on the other hand we did not forget that .pdf publication of the annual reports are still de facto standard, so the design tool enables to automate that part too.

Maybe we were lucky (or maybe smart) enough not to develop another flash flip book application. Really early in the process of idea testing, one of our first clients said: “But, hey guys, I do not want you to make me another like interactive book, with this buttons to move on. I do not want that.”. And yes, we didn’t developed that. The 365i enables complete standard user search experience.

Technically, it is based on .xml standard that is totality compliant with the .xbrl standard of the Securities and Exchange Commission from the USA. Even more deeply, the tool makes every object in the report known, be that a paragraph, various titles, graphs or other pie charts, or numbers in income statements of your profit line. All that in accordance with the corporate identity of the corporation. What that means? That by default user are able to find what they want. How? Usually by goggling, as we all have to admit.

We did not forget the processionals who use the annual reports as part of their job. We found out that financial departments are sending to bank annalists their own spreadsheets. Independently from the designed official annual report. The 365i enables to group all the spreadsheets (and that spreadsheets that are designed in accordance with the corporate identity) or only some of them. All the spreadsheets may also be published in the Download Centre, naturally locked in. But no need to look for the files and compiling them together when your CEO bumps into your office to send all the figures to some new important potential investor. With one click you choose all the spreadsheets and send them to appropriate address. And be sure that those spreadsheet are all following your corporate design guidelines so the corporate communications manager will be happy too (not to mention your in-house design department).

Steve Jobs also said in one other occasion: “Learning about serif and san-serif typefaces and varying the amount of space between letter combinations… all came back to me, and we designed it all into Mac. It was the first computer with beautiful typography”.  Similarly, we believe that 365i is the first design tool for complete interactive reporting enabling beautiful interactive annual reports.

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Tags: Design thinking, Design tool, Financial statements, Income statement, On technologies, Product development, U.S. Securities and Exchange Commission, User experience

This entry was posted on Tuesday, May 18th, 2010 at 06:52 and is filed under Posts by date. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.